Operate with clarity, discipline, and intent.
Strategy, systems, and CEO-level thinking for founders.
Most founders don’t struggle because they’re incapable.
They struggle because their business has outgrown the way they are operating.
What’s required at this stage isn’t more effort or more hustle. It’s a change in how the business is designed and led. Operating with clarity, discipline, and intent becomes the difference between constant reactivity and sustainable progress.
The Apoyo Method™ Framework
The Method is organised around four core phases, plus a recurring executive review:
Direction - orienting the business to what matters now
Positioning - aligning messaging, offers, decisions to your place in the market
Leverage - reducing decision load and unnecessary effort
Operations - building systems that support growth over time
Executive Review - a structured cadence for reassessment and realignment
For some founders, working through the Method surfaces bigger, more complex decisions.
Private Advisory is an application-only advisory container for founders navigating high-stakes choices that require judgment, perspective, and restraint, not execution or ongoing support.
About me
I’m Kirsty - Business strategist, founder, and advisor.
My work sits at the intersection of strategy, systems, and leadership. I’m interested in how people make decisions, how businesses scale sustainably, and how structure creates progress.
I believe in working hard, but working intelligently. In designing businesses that support the life of the person running them, not consume it.
Check out The Edit, a collection of articles and reflections on business design, leadership, decision-making, and building in a way that holds over time.
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